We’ve Got a “Candy Crush” on Tonya Coleman from Soiree Event Design!
Welcome back to our latest Candy Crush feature! In these monthly installments we will introduce our readers to someone in our industry whom we adore so much that we have to talk about them all the time. Last month we featured Tara Berger from One Stylish Party (click here to read that article), and this month we’re getting to know Tonya Coleman from Soiree Event Design.
You’ve probably read about Tonya before on our site because we literally can’t shut up about how great she is.
We’ve worked with her on a number of events this year – Rainbow Sparkle Party, Ever After High Party, Beach Wedding Candy Buffet, and most recently the Mermaid Party Trend Alert. All of these parties have been huge hits on the party blogs, and for good reason. Tonya is a super-star!
Not only is Tonya well-known for her party planning and graphic artist skills, but she is also the author of the very popular “Trend Alert” articles on Hostess with the Mostess. Through those posts, she frequently shares with the party planning world her tips and tricks for how to take that trending party theme and turn it into one of the most memorable events of a lifetime! Most recently she published a post about the ever-popular Mermaid Party Theme.
I honestly don’t know how she does it all with 4 kids (yes – FOUR!) at home. You want to know more, don’t you?
Let’s get started!
Sweet City Candy (SCC): What got you started in this industry?
Tonya Coleman (TC): Soiree Event Design is actually a fusion of my graphic design studio that I’ve had since 1996 and my newer event planning and styling company. I began by styling and planning parties for my family and friends and enjoyed it so much that I began a business to do it. I also let my current graphic design clients know and began booking larger events for them.
SCC: What has been your favorite job to work on and why?
TC: My favorite job is event planning for the yearly UNCF’s Twin Cities Masked Ball which is a fundraiser that raises money to send kids to and through college. The energy in the room with everyone focused on giving is rewarding and the job also allows me to use all of my Creative Director skills from styling the entire ballroom, creating and producing the live show and designing printed materials.
SCC: Who would be your dream client (or dream job) and why?
TC: My dream job would be to host a party styling show on HGTV or another network.
SCC: What is the most unusual request from a client that you’ve had and how did you meet that challenge?
TC: I haven’t had many unusual requests. For candy tables though I have had clients who absolutely want their favorite candy on the table and most times it does NOT match the colors of the table (like a client who loved Reese’s Pieces which are brown, orange and yellow who had an all white and pink candy table), so I simply place the candy inside pink favor boxes and was able to meet their request AND maintain the fabulous design!
SCC: What is your favorite candy or dessert?
SCC: What are your favorite hobbies that you enjoy that might surprise people?
TC: I love home decorating! I’m in the process of decorating my entire home right now. I am totally obsessed with HGTV!
SCC:What is the last book that you’ve read? (Or, what is your all-time favorite book and why?)
TC: I LOVE to read, but with 4 kids, I haven’t had much time to do it, but would love to get back to it. The latest book I read was actually the one I wrote, “Soiree Event Design’s Guide to MY Party Planning Biz!”which details how I got started and provides my blueprint on how I ran the small party part of my business profitably.
SCC: How would you describe your personal style?
TC: Modern Glam
SCC: What is your favorite Social Media medium and why?
TC: I used to love Facebook as it was visual and allowed for immediate interaction with my followers as well as allow them to click over to my blog for more detailed posts. Now, however, with the new Facebook rules, my posts are only seen by a small percentage of my followers which is unfortunate. Now I really love Instagram. It’s visual and there is lots of engagement there. I just wish they would allow us to include a link so that people who see a pretty picture of one element of the party, like a cake, can actually click over the blog post to see the entire party.
If you want to keep up to speed on what Tonya’s doing, here is all the information you’ll need!